Last updated: September 30, 2026 · Will Cousin, VinScroll
Facebook video ads for every car on your lot.
VinScroll builds a branded vertical video for each VIN in your inventory and runs it on Facebook to in-market shoppers in your store's radius. When a unit sells, its ad comes down the same day.
Reels and Feed, from one video per car
Each unit gets its own vertical video, built from your live inventory feed. We run it as paid social on Facebook, where it shows in Reels and in the Feed. Targeting is a radius around your store, aimed at in-market shoppers close enough to come see the car.
If you already run inventory ads
If you already run Meta inventory ads from a catalog, VinScroll's videos run as separate campaigns in the same Meta ad account. You decide whether to keep the catalog ads running. Either way, each car on your lot gets its own branded video in Reels and Feed.
Built from your feed, rebuilt on a price drop
Every ad reads from your live inventory feed, so a new arrival gets its ad without anyone on your team asking. When you drop the price, the video rebuilds at the new number and the ad matches the VDP again. Sold units come down the same day.
Related
Common questions
Do I need to run my own Facebook campaigns?
No. VinScroll builds the videos and sets up the campaigns. Your part is about 15 minutes of onboarding, and after that the ads stay in sync with your inventory on their own. They run in your own ad account, and you pay Meta for media at cost.
Will this replace my automotive inventory ads?
That's your call. If you run Meta inventory ads from a catalog, VinScroll's videos run as separate campaigns in the same Meta ad account, and you decide whether to keep the catalog ads running. The VinScroll campaigns give each car its own branded vertical video, rebuilt from your inventory feed as the unit changes.
How do I know the Facebook ads are working?
You get a plain-English email report every month with reach, video views, VDP clicks, and cost per VDP view. Because the ads run in your own ad account, you can check the numbers in Meta's tools and find every ad in the Meta Ad Library.
How long is the commitment?
The agreement runs month-to-month, with no long-term lock-in. If the cost per VDP stops working for your store, you can end it. Ad spend goes to Meta at cost from your own account, so the account and its history stay with you.
Point it at your lot. See every ad.
See finished VinScroll video ads built from real dealer inventory and what it costs to run. No prep needed.
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