Last updated: September 30, 2026 · Will Cousin, VinScroll
Instagram Reels ads for every car on your lot.
Every VIN in your inventory gets its own branded vertical video, built for Reels and shown to in-market shoppers near your store. When the lot changes, the ads change with it.
Built for Reels first
Reels is full-screen vertical video, and VinScroll builds every ad in that shape from the start. Each unit on your lot gets its own video with your store's branding, and nobody on your team has to film it.
Sold cars leave Reels the same day
The ads come from your live inventory feed. Once a car sells, its Reels ad comes down the same day, and new arrivals get their own ads as they land on the lot.
Shown to shoppers near your store
Instagram ads run through Meta, the same system behind Facebook ads. VinScroll targets in-market shoppers within a radius of your store. Media is billed at cost to your own ad account, and a monthly email report shows reach, video views, VDP clicks, and cost per VDP view.
Related
Common questions
Do I need to film anything for Instagram?
No. The videos are built from your inventory feed, so there's no shoot and no editing on your side. Onboarding takes about 15 minutes. After that, the ads pick up new arrivals and sold units from the feed without your team touching them.
Do Instagram and Facebook ads run together?
Instagram is a Meta placement, so the same campaign can be delivered on both Facebook and Instagram. Which surfaces an ad shows on depends on the campaign's placement settings. Your monthly email report covers the campaign as a whole, with reach, video views, VDP clicks, and cost per VDP view.
What happens to the Instagram ad when a car sells?
It comes down the same day. VinScroll reads your live inventory feed, so once a unit shows as sold, its ad stops running on Instagram and anywhere else the campaign delivers. A price change works off the same feed and rebuilds the video at the new number.
Can I see the ads before I pay?
Yes. We build finished ads from your own inventory before you pay anything. You see your actual cars as Reels ads, with your branding, and decide from there whether it's worth running on your store's budget.
Point it at your lot. See every ad.
See finished VinScroll video ads built from real dealer inventory and what it costs to run. No prep needed.
Book a call →