Last updated: September 30, 2026 · Will Cousin, VinScroll
VinScroll vs Covideo
Covideo is a video messaging platform for dealerships. Salespeople record personal videos on a phone or desktop and send them to leads, including from inside VinSolutions. Service technicians record repair recommendations that managers approve and send to customers. Covideo says more than 5,000 dealerships use it, and it has added AI tools for polishing videos.
How Covideo and VinScroll compare
| Covideo | VinScroll | |
|---|---|---|
| What it makes | Personal video messages your staff record: sales follow-ups to leads, plus video MPIs, reminders, and updates from service. source | A branded vertical video ad for every unit in stock, run as paid social on Meta. |
| Per-VIN coverage | The automotive page mentions AI features to personalize outreach, showcase inventory, and create videos at scale. It doesn't say every unit is covered automatically (checked 2026-09-30). source | Every unit in your live feed gets its own ad. Nobody on your team records anything. |
| Inventory sync and sold-unit takedown | Not stated. The homepage and automotive page don't mention new arrivals, price changes, or sold units (checked 2026-09-30). source | New arrivals get an ad automatically, price changes rebuild the ad, and sold units come down the same day. |
| Who manages ad spend | Not stated. Covideo's pages cover video replies to leads and customers and don't mention paid social ads (checked 2026-09-30). source | We build and run the campaigns. Spend is billed at cost in your own ad account. |
| Contract term | Not published. Pricing is by quote request, which Covideo describes as "no-hidden-fees pricing" (checked 2026-09-30). source | Month-to-month. |
| Creative style | Videos your salespeople and technicians record themselves. AI tools "polish your videos, improving sound and stability." source | Branded vertical video made for social feeds. |
| Reporting the dealer can verify | Covideo notifies you who watched each video, when, and for how long. Both pages also promise "Track, Analyze, Report" but don't describe what a report contains (checked 2026-09-30). source | A monthly plain-English email: reach, video views, VDP clicks, cost per VDP view. Every ad shows in Meta Ad Library and in your own ad account. |
Competitor details come from their public pages and attributed reviews on the dates linked. Spot an error? Email hello@vinscroll.com and we'll fix it.
Pick Covideo if
- You want salespeople sending personal video replies to leads, including from inside VinSolutions.
- You want technicians recording video MPIs so customers can see the problem before they approve the repair.
- Your BDC wants follow-up emails that show the salesperson and the store's branding.
Pick VinScroll if
- You want shoppers who haven't contacted you yet to see your cars in their feeds.
- You want every unit in stock to get its own ad, with new arrivals added automatically.
- You want the ads run for you, with spend at cost in your own ad account.
What dealers say about Covideo
“I really like how professional the email looks to the customer. With a picture of the dealership in the background and sales person's contact information, it give the customer a great feeling that they are dealing with a professional.”
Capterra, BDC Manager, Automotive, 2022-12 (nearly 4 years old)
“Our experience with Covideo has been great. The sales people are really starting to have fun with it.”
Capterra, BDC Manager, Automotive, 2022-12 (nearly 4 years old)
“Great tool, Good Training , Responsive Staff, Affordable and effective.”
Software Advice, Automotive reviewer, 2022-12 (nearly 4 years old)
Related
Questions dealers ask
Is VinScroll a replacement for Covideo or an add-on?
An add-on. Covideo is for your staff talking to people who already reached out: leads and service customers. VinScroll runs every unit as a paid social ad to shoppers who haven't contacted you yet. A store can run both.
Does Covideo require a 12-month contract?
They don't publish contract terms; ask for them in writing. VinScroll is month-to-month.
Does Covideo make videos of my inventory automatically?
Their automotive page mentions AI features to showcase inventory and create videos at scale. It doesn't say every unit is covered automatically, so ask them to show you. VinScroll builds an ad for every unit in your live feed, and new arrivals get one automatically.
Does Covideo run Facebook ads for my inventory?
Their pages don't mention paid social ads. They focus on video messages to leads and customers, including replies sent from inside VinSolutions.
Where do Covideo's reviews on this page come from?
Capterra shows 4.9 out of 5 from 34 reviews, but many of those reviewers work outside automotive. We quoted automotive reviewers only. All three quotes are from December 2022.
See it on your own inventory first.
We build finished ads from your live feed before you pay anything. Compare them side by side with what you run today.
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